"Writing for the Web"
Speaker: Susanna Opper, Shawenon Communications
In a mere 300 to 500 words you can tell an organization’s story, promote an event, describe a product or process and provide value to your reader at the same time. Writing tight, easy-to-read copy takes practice, and you’ll learn some important principles in this session. Discover how to make your message distinctive and how to use graphics for enhancement. Explore the writing process, finding the right topics and cultivating the discipline of regular online communication.
Before you come, gather your thoughts about something you want to promote online—in a newsletter, blog or website.
Susanna Opper has over 40 years’ experience in business communications for top Fortune companies and small businesses. Today she specializes in helping businesses, non-profits and solopreneurs with their messaging requirements. A pioneer in online communicating, she published the seminal work Technology for Teams: Enhancing Communication in Networked Organizations in 1992. Her newsletter Web Words reaches nearly 1,500 subscribers monthly and has been published on time for more than seven years.
Members pay $20; Late Member Registrants pay $25
Non-Members pay $25
Late Non-Member Registrants pay $30
Online payment is required.