Staying on Message: How to Create Powerful Content

  • 28 Sep 2012
  • 7:30 AM - 9:15 AM
  • Wolferts Roost Country Club, Albany NY


Registration is closed

"Staying on Message: How to Create Powerful Content"

Facilitator: Susanna Opper, Shawenon Communications

From Facebook to your Web site and from networking to video, success in consulting today requires a well-crafted message tailored to the chosen medium. This presentation will address:

  • Finding the key words that communicate your expertise
  • Selecting your primary and secondary channels
  • Shaping the message to the medium
  • Crafting the stories that showcase your contribution 

Susanna Opper of Shawenon Communications has over 40 years’ experience in business communications for top Fortune companies and small businesses. Today she specializes in helping consultants and solopreneurs with their messaging requirements.


Peter Thomas will be featured in our Member Spotlight presentation this month.

Members pay $15; Late Registrants pay $20.  Online payment is required.



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