“The Accidental Sales Executive”
Speaker: Deb Best, SPHR, SHRM-SCP, Owner and Principal of Deb Best Practices
According to Entrepreneur Magazine, entrepreneurship is “80 percent sales and marketing.” Join Deb Best, owner and principle of Deb Best Practices, as she shares her experience, strength and hope as an entrepreneur who has discovered and embraced sales and marketing as a path to authentic engagement and relationship-building with her clients, prospects and the business community. Entrepreneurs will learn that:
• You must do sales and marketing your way in order to be authentic.
• Identifying and solving prospects’ and clients’ pain points is not only good business and good professional practice but also the definition of authentic selling.
• Relationship building and sharing information in your areas of subject-matter expertise to help prospects and clients whether or not they work with you is sales and marketing.
Deb Best, SPHR, SHRM-SCP, has more than 25 years of business, change management and human resources leadership experience for Fortune 5, technology, manufacturing, consumer and supply-chain publicly and privately held companies, including General Electric, Trans World Entertainment and Boston Scientific, as well as for non-profit, academic and public-sector organizations, including New York State. Central to her work as a practitioner is partnering with leaders at all levels to define and leverage both talent and challenges to meet needs that, in turn, maximizes success for both the organization and the individual. Her growing practice, a NYS certified Women-owned Business Enterprise (WBE), provides outsourced human resources (HR), corporate recruiting and third-party employee complaint investigation services; strategic planning; change and project management; workplace dispute resolution; career/leadership coaching and social media/reputation advisement services for leaders, businesses and nonprofit organizations locally and nationally. Her diverse client base includes employers ranging from 5 to more than 13,000 employees. Visit www.DebBest.com for further information.
Michael Tommaney, Esq. will be featured in our Member Spotlight presentation this month.
Members pay $20; Late Member Registrants pay $25
Non-Members pay $25
Late Non-Member Registrants pay $30
Online payment is required.