Seeing Your Business from Your Customer’s Perspective

  • 25 Jul 2014
  • 7:30 AM - 9:15 AM
  • Wolferts Roost Country Club, Albany NY


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"Seeing Your Business from Your Customer’s Perspective" 
 (Members Only)


Facilitator: Janet Sanders, Sanders Copy, LLC

Your marketing message is not about your business. It’s about what your business can do for your customer. A common mistake in B2B copywriting is to begin too many sentences with “we” instead of “you.”

In this presentation, copywriter Janet Sanders will show you how to:
•    Engage your readers by addressing them directly
•    Translate features into benefits
•    Motivate potential customers to take action by clearly stating how your product or service can solve a problem for them.

Clare A. Monteau, Ph.D. will be featured in our Member Spotlight presentation this month.

Members pay $15; Late Member Registrants pay $20

Online payment is required.




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