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Seeing Your Business from Your Customer’s Perspective
25 Jul 2014
7:30 AM - 9:15 AM
Wolferts Roost Country Club, Albany NY
Member (late registration) – $20.00
Registration is closed
"Seeing Your Business from Your Customer’s Perspective"
Sanders Copy, LLC
Your marketing message is not about your business. It’s about what your business can do for your customer. A common mistake in B2B copywriting is to begin too many sentences with “we” instead of “you.”
In this presentation, copywriter
will show you how to:
• Engage your readers by addressing them directly
• Translate features into benefits
• Motivate potential customers to take action by clearly stating how your product or service can solve a problem for them.
Clare A. Monteau, Ph.D. will be featured in our Member Spotlight presentation this month.
embers pay $15; Late Member Registrants pay $20
Online payment is required.